It can be difficult to know exactly what information to include in your available listing, but we thought we would share some tips. Our customer service team spoke to nearly 1,000 small businesses in October who were searching for space and we thought we would provide some real time feedback for the best way to market available space to these businesses. Below are some tips:

·      Price: Absolutely, 100%, every time, price your listing every where on line. The small business understands that if they ask for improvements, the price might increase. If you want to get qualified inquiries and more inquiries, price your listing. The theory that you might get a business to tour by un-pricing a listing and then they will fall in love with the space regardless of the price does not work!

·      Square Footage: List each square footage that you have vacant separately so businesses with specific needs can find your available space. If you have a space that is 3,000 square feet but is divisible, list each square footage that it is divisible to.

·      Pictures: Interior and Exterior and the more the merrier.

·      Floor plans: For both office and industrial users, a floor plan is requested very frequently. If you don’t have a floor plan, describe the layout in the description

·      Description: In the description, discuss the positives of the space and the location. Discuss nearby amenities and companies in your building. Call out specific business types that would be a good fit for the space or who have leased the space in the past. If the building is a great fit for therapists of a gym, add that to the description.

·      Video: There aren’t that common yet in commercial real estate, but more and more businesses are viewing videos already on Rofo.com. It saves everyone time and makes a space stand out. If the space is run down, show it describe the improvements that you would be willing to do. If the space looks great, show it off and help it lease quicker.

·      Reviews: Have your tenants review what its like to be a tenant in your building. Small businesses like to hear from other small businesses and this advice has been consistently asked for by our audience.

Map view and radius search are two great search features on Rofo. Occasionally, listing view doesn’t provide quite enough information, especially if you are not familiar with a location. This is where the map view search function can help. It allows you to target your search geographically and see a more dynamic representation of office space search results.

If you want a more focused commercial listing search, use the Rofo Radius Search tool. This allows you to display only the listings within a certain distance from an address. Want your office to be near a certain highway, public transportation or other amenity? Then search for an address near it and Rofo Radius Search will display listings within your specified distance.

To use the map view, just click on the “Map View” tab at the top of any search results page. This will take you to a map of that city and the icons represent all the buildings with listings. The Radius Search Tool is located in the left sidebar search tool. Just click on the Radius search tab at the top of the window and type in the address in an area you want to locate your office. Then those commercial spaces will be displayed in the search results for you to review.

What’s the market doing?

Where do you think we should price this availability?

These are examples of questions the Customer Service team at Rofo hear every day. We thought it might be helpful to put our tips down on paper to help provide a process for pricing your vacant space. Below are some steps and questions to ask yourself:

Step 1: Get some rough comparables: Start by searching Rofo, brokerage websites, Craigslist and any site you run into on the web for rent pricing in your city and better yet your neighborhood. Check out For Lease signs in windows near your office, warehouse, or storefront and figure out where they have priced their space. Try to get at least 5 to 10 data points and figure out roughly where your space fits from a quality perspective (low end, mid, high end).

Step 2: Decide where you want to fit in the market

You’ve got some time: If you have some time and just want to get the best deal possible, price your building towards the expensive side of the market and see what happens. If interest is tepid, try offering some moving concessions such as free rent or discounted move in costs. Wait until your patience is wearing thin and start adjusting the price towards to medium or low end of the price scale to lease it

You’re in a hurry: Look for the best comparable property from your search in Step 1 and price your space at a 10% discount. Market the property across the web and make sure you are as flexible as possible on terms. Offer commissions, free rent, or any other concessions that you commonly see in your online search.

Step 3: Test it!:  Now that you have priced the listing, start to aggressively market the space and see what happens. Network like crazy, test different advertising mediums, and see what drives the most phone calls and appointments. If you are getting a large volume of tours but not getting a lease signed, its time to lower the price.

Step 4: Analyze: If lowering the price is not working, its time to analyze if its the space/price or the market. Rofo can help provide search data for your area if that’s helpful which is a great indicator of small business demand.  If its price issue, lower the price until it leases (and you are still making some money). If its a market issue, think about creative ways to get short term tenants into your space to gather some revenue. Would someone store something in your space for a few months? Is there an event that desperately needs a location and will pay for a few weeks to rent your space? Is there a non profit that can get you a tax refund for renting to them rent free for a few months?

Hopefully some of these tips help you decide where to price your available space.

When it comes to leasing an office there are a few options to choose from. It’s helpful to know the pros and cons of each before making a decision for your business. The four main options are shared office space, direct lease, office suite, and sublease space. In this series of blog posts we’ll discuss each one. First up is the shared office.

Examples of Great Shared Office Space on Rofo

The Shared Office:

This occurs when a company has extra office space and leases it to one or multiple businesses. It’s possible to rent anything from single cubicle space to multiple offices depending on how much space the company doing the sharing has. A shared office is usually “Plug and Play”, so everything you need to start working is already there (furniture, internet, etc.), you just have to show up and plug in.

Each shared office is slightly different because the sharing companies usually have a different idea of how they want to structure the rental agreement. Make sure you ask about access to amenities and what is included in the rent. Sometimes companies can be very generous about sharing their amenities like conference rooms and Monday morning bagels, other times not so much.

It’s also beneficial to share with a company in a similar or related field. Just like with roommates in real life it may help your compatibility while working in the same space if you work in similar fields. For instance, if you are financial consultant and wear a suit and tie to work everyday you may not want to share an office with a laid back non-profit full of hipsters.

Finding a suitable shared office is challenging, but Rofo is here to help. New shared office spaces show up on Rofo periodically, so search around. The Rofo team is very conscious of the office space listing churn on the site, so feel free to contact us and we can send you some ideas. It’s also beneficial to reach out to your social networks via things like Linkedin, Facebook and Twitter because many companies may not immediately list space they are willing to lease. In today’s uncertain economic conditions this unused space is becoming more common, it’s a phenomenon referred to as “shadow space” in commercial real estate. You can also post a space need for shared space on Rofo and see if anyone sends you an idea.

A run down of the top 5 most viewed listings on Rofo for the month of June. The small and affordable listings are definitely getting the most love. I think it definitely reflects the difficult current market conditions. Comment and let us know what you think!

1. Suite 1723G, 10% Office, Warehouse, 1 Grade Level Door 1721-1725 Rogers Avenue San Jose, CA 95112

   Rent: $660 NNN | $0.50 / sqft
   Size: 1,320 sqft
   Lease type: Direct

2. Workstations in beautiful Union Square area top floor! 222 Sutter St San Francisco, CA 94108

   Rent: $500 FS | $7.69 / sqft
   Size: 65 sqft
   Lease type: Sublease

3. Warehouse Space For Rent!!! 30872 Huntwood Ave Hayward, CA 94544

   Rent: $875 NNN | $0.70 / sqft
   Size: 1,250 sqft
   Lease type: Direct

4. Cubicles, free T1, near BART/Transbay Terminal 182 Second Street San Francisco, CA 94105

   Rent: $270 FS | $1.35 / sqft
   Size: 200 sqft
   Lease type: Sublease

5. Creative Office/Loft 1209 College Ave. Santa Rosa, CA 95404

   Rent: $394 FS | $2.00 / sqft
   Size: 197 sqft
   Lease type: Direct

If you perform a search for small San Francisco Office Space (less than 1,000 sqft) on Rofo you’ll find many compelling options.   These spaces tend to be short term, furnished and ready to go.  All very important things for an entrepreneur in today’s environment.  But remember not all square feet are created equal.  Depending on the layout and actual usable square feet you’ll fit somewhere between 2 and 5 people in a 1,000 feet.

Emeryville has been the home to many small businesses and startups that have grown into some of the most recognizable brands. Thanks to Eli Ceryak for providing us with an overview of the Emeryville commercial real estate market.

Today, Rofo reached a new milestone.  The 6,000th commercial space listing (for lease) in the Bay Area was added to the site. The 6,000th space is a 1,000 sqft retail space in Fremont.

With the market softening I expect that number to continue to rise at a good clip through the end of 2008 and into 2009 (many more subleases to be had).