Google Trends is a tool that tracks how much people are searching for certain terms on Google.  Here are a few  interesting graphs created with Google trends related to commercial real estate search.  The first graph is the average search volume in the USA for the term “Office Space” since 2004.

Analysis: The graph represents the search volume index for the term “office space” since 2004.  The search volume index is the average number times “office space” was typed into Google search since 2004 and is set at 1.0.  The letters on the graph are news articles that Google thought were related to “office space“.   Today the search volume index is about .65 meaning the average number of times people type “office space” into Google search is 65% of the average since 2004.  The official start of the recession was in December, 2007, and since then the graph shows a 35% drop from the average search volume as the demand for office space declines along with the overall economy.

The next graph shows the search volume index in the USA for the term “commercial real estate” since 2004.

Analysis: The number of searches in the USA for the term “commercial real estate” shows an even more disturbing trend, decreasing around 50% from the overall average since 2004.

Google Trends also allows you to compare search terms.  In the next graph the search volume for the terms “San Francisco Office”,”Los Angeles Office” and “Sacramento Office” are compared.

Analysis: The comparison is ranked in relation to the average search volume for “Sacramento office”, which is set as 1.0.  This shows that on average people search for “San Francisco office” and “Los Angeles office” about 2 and 2.7 times more, respectively, than “Sacramento office”.  The graph also shows that in 2009 both Los Angeles and San Francisco search volumes are experiencing a slight rebound that seems to be correlated with the recent positive economic sentiment.  However, the Sacramento office market remains pretty stagnant.  Check out Rofo listings in each of these markets: San Francisco, Los Angeles, Sacramento.

I wouldn’t recommend completely relying on the accuracy of Google trends since there are many variables, but it does give an interesting glimpse into the Google search relationship to current market conditions.  Try it for yourself: Google Trends