Google Search Trends in Commercial Real Estate
Google Trends is a tool that tracks how much people are searching for certain terms on Google. Here are a few interesting graphs created with Google trends related to commercial real estate search. The first graph is the average search volume in the USA for the term “Office Space” since 2004.

Analysis: The graph represents the search volume index for the term “office space” since 2004. The search volume index is the average number times “office space” was typed into Google search since 2004 and is set at 1.0. The letters on the graph are news articles that Google thought were related to “office space”. Today the search volume index is about .65 meaning the average number of times people type “office space” into Google search is 65% of the average since 2004. The official start of the recession was in December, 2007, and since then the graph shows a 35% drop from the average search volume as the demand for office space has been declining.
The next graph shows the search volume index in the USA for the term “commercial real estate” since 2004.

Analysis: The number of searches in the USA for the term “commercial real estate” shows an even more disturbing trend, decreasing around 50% from the overall average since 2004.
Google Trends also allows you to compare search terms. In the next graph the search volume for the terms “San Francisco office”,”Los Angeles Office” and “Sacramento Office” are compared.

Analysis: The comparison is ranked in relation to the average search volume for “Sacramento office”, which is set as 1.0. This shows that on average people search for “San Francisco office” and “Los Angeles office” about 2 and 2.7 times more, respectively, than “Sacramento office”. The graph also shows that in 2009 both Los Angeles and San Francisco search volumes are experiencing a slight rebound that seems to be correlated with the recent positive economic sentiment. However, the Sacramento office market remains pretty stagnant. Check out Rofo listings in each of these markets: San Francisco, Los Angeles, Sacramento.
I wouldn’t recommend completely relying on the accuracy of Google trends since there are many variables, but it does give an interesting glimpse into the Google search relationship to current market conditions. Try it for yourself: Google Trends
2308 American Avenue Hayward CA 94545 Industrial Office Space
This is great commercial real estate for lease. Though this type of space is intended for a light industrial type of use I really think this setup would be excellent for a true office use. I like the idea of having a big roll up door that would give your office environment a real indoor outdoor feel.
150 Executive Park Blvd San Francisco Office Space
150 Executive Park is conveniently located just off of highway 101 near Candlestick Park. The building offers free parking, a free Bart shuttle, and unparalleled Bay Views. The 3200 square foot suite is a fully furnished office space and has updated wiring in place. The suite was designed as an open concept with plenty of natural light and includes a private balcony. The space is configured to accommodate up to 24 employees. Amenities include 2 Deli’s on site, many restaurant choices within a few minute drive and 24 hour security.
Companies seeking a centralized location and easy access from both San Francisco and San Mateo counties will find San Francisco Executive park the perfect home for their business.
Danville CA Office Space For Rent
Thanks again to Steelcase and our local commercial real estate partners for helping us produce the following office space video:
Seattle Office Space
As we think about expansion cities its hard not to consider the Seattle office space market as a logical next step. We seem to get a fair amount of requests from entrepreneurs and businesses to “get up here soon”.
I was recently catching up with an entrepreneur who started Helphive.com. Its really a great service connecting consumers with Seattle plumbers, landscapers, cleaners, contractors and handymen. They’re solving a problem that exists for consumers that we are addressing on the commercial side.
Looking For Office Space in San Diego? Quick Tips For Hiring a Broker
1. How active is the broker in the marketplace?
If the commercial real estate broker is active in Carlsbad, but has never worked in San Diego, where you’re looking for office space, it could be a mistake to hire him/her. If they can prove to you that they have the ability to find the tough to find spaces and get information on the most recent transactions. If they can pass both of these hurdles and seem qualified, an out-of-town broker can provide the right level of service. If not, ask them for a referral to a local broker.
2. How long has your broker been in the biz?
Less experienced brokers may work hard but may expose you to common mistakes. Industry veterans can quickly make you aware of the pitfalls and help you avoid them. After about three years in the business, a broker is usually seasoned enough to have learned the tricks of the trade.
3. Check out references
Ask to speak to recent clients who can vouch for their diligence and honesty throughout the process. Ask about their negotiating skills and time spent on the process.
4. Are you looking for a Specialist?
Many brokers specialize in types of firms or industries. If you can find the broker who specializes in your industry (biotech space, retail, restaurants, etc), you may get a leg up in the negotiation.
5. Conflicts of interest
Some brokers might work for many landlords throughout the city. If they do, at times their fiduciary duty is challenged when they represent both parties. Most brokers are ethical and this would not create a bad situation, but exceptions do exist.
Top 10 Items to Negotiate in Your Next Office Space Lease
1. Move in Date
If a space has been vacant for a long time, the owner is usually more willing to deal. If you can’t meet the landlord’s rent needs, but are willing to take the space right away, the landlord might be more willing to bend on the rent.
2. Monthly Rent
The common rule of thumb is to try and negotiate the asking rent down 5-10%. The leasing market gathers its pricing data from market comparables which are other companies signing leases. Data is currently traded among brokers so they can make sure their clients are receiving the most appropriate rental rate and terms. If you don’t have a broker or if your broker isn’t aware of the most recent deals completed, then a barometer of a 5-10% discount is a fair goal.
3. Tenant Improvements
If the space is not ideal, try to negotiate so the landlord is responsible for all reasonable changes to the space. The longer term lease you are signing, the more willing the landlord should be to perform significant improvements.
A good rule of thumb is if you are looking for short term space, then gear your search to spaces that need almost no improvements. If the term is below two years, even asking more new paint and carpet might be a too much to ask for.
4. Free Rent
The amount of free rent depends on the current market conditions, your financial statements, and the term of the lease. With Shorter term leases (less than 2 years) it is tough to negotiate free rent because you are only there for a short period and the landlord wants you to paying the whole time. If it’s a five year lease, 3-5 months of free rent would not be unusual. Most justifications for free rent are that free rent is covering the expensive moving costs and other expenses associated with the move (e.g. stationary, wiring the space etc). If you are a start-up without revenue, the landlord will be hesitant to provide rent abatement because of their concern that you may default after 6 months and they will have provided free rent for 3 months. You may be able to negotiate the free rent after fulfilling an agreed upon minimal paid rent period. It doesn’t hurt to try!
5. Term
Landlords prefer a longer term lease because a space, on average, sits for 5 months vacant between leases. The less down time, the better it is for the landlord’s bank account, and so he will want a longer term agreement. What does this mean to you?
If you are comfortable signing a 3-5 year lease, you can get more aggressive on the economics (rent below asking, free rent, more improvements etc). One way to avoid a longer term commitment is to get termination rights written into your lease. This typically includes a rent penalty (3-6 months of rent), plus the payment of unamortized commissions and tenant improvements.
6. Furniture
Make sure you specify up front whether the furniture is going to be left after your lease expires and if you will be responsible for purchasing the furniture. It is expensive to move and a hassle a small business doesn’t need! Your best bet is to negotiate free use of the furniture and the right to purchase it at the conclusion of the lease should you want to take it with you to your next location.
If you need to purchase furniture, please see Rofo’s Recommended Furniture Suppliers to do it affordably!
7. Upfront Costs
Larger companies have the ability to get landlords to contribute to the upfront costs of the move process. This can only be negotiated during times where the market has a lot of vacancy. Small business typically can accomplish this same concept through free rent (see #4 above).
8. Security Deposits
Security deposits are typically a function of how much money a landlord will spend to get you to move into the space (commissions and tenant improvements) vs. how confident they are in your ability to pay rent (financial statements review). We have seen security deposits range from 1-12 months depending on the situation. A good rule of thumb is 1-3 months of security deposit for a small business who needs only minor improvements.
9. Commissions
If you are not represented by a tenant rep broker, you can try to use this as a lever to deduct the proposed fee amount from your total rent obligation.
10. Options
Renewal Options, Termination Options, and Expansion Options all should be negotiated. These options provide you with the most flexibility and control of your office lease.
Los Angeles Office Space - Who Pays For Tenant Improvements?
Here’s what you can expect:
Retail Space
Most retail spaces are delivered in “as is” condition, meaning that the electrical and plumbing both work and the space is ready for business. It can be difficult to negotiate much of a contribution from the owner/landlord to complete your improvements that are needed for your business. If the improvements would be needed for any tenant, like an ADA bathroom, then make sure to ask for them up front as costs can increase quickly. However, in these current economic times, tenants may have more leverage when negotiating the TI’s.
Industrial Space
Make sure the roof doesn’t leak and your power needs are provided for with the current infrastructure. If the current infrastructure is not adequate, ask for the desired improvements in the first offer. Once those major issues are out of the way, improvements usually occur in the office area or for a restroom installation.
Office Space
For most small businesses, the biggest issue with a space is the necessary term of the lease. If you want to do a month- to-month or one-year lease, the landlord will rarely provide much in the form of improvements. If you are signing a lease for two or more years, there are opportunities to ask for new paint and carpet, or the reconfiguring of the existing office layout.
Office Space Now Available in San Francisco’s Jackson Square
It was as recent as last summer that the thought of leasing a cool office space in Jackson Square for a reasonable rent was near impossible.
Fast forward to 2009 and the world has changed. We recently filmed this office space at 480 Pacific Avenue in San Francisco. If you have a need for a space to fit 20 people this one is well worth a visit.
Rofo Space Case: Perusing the Roost
Rofo caught up with Roost.com CEO Alex Chang to get the latest on life at the office. The residential real estate search engine will soon be vacating their executive office suite South of Market to move in to a Class A high rise in San Francisco’s financial district. Chang shares his perspective on the beauty of the short-term sublease and the increasingly important value he places on location and office ambiance.
Roost.com Office Space Interview with Roost CEO Alex Chang
Roost.com Office Space Tour
What is Roost?
Roost is a search engine for homes. Roost is a way for the average consumer to find their next home to buy, and what makes us special is we give the consumer a really easy and fun way to search through great, comprehensive information that they can trust. So we partner with local Multiple Listing Services, and as a result the consumer gets access to all the current listings as opposed to a portion of the market.
How many employees do you have?
16
Tell me a little bit about about the office you’re in now:
We’re in a Regus office space in downtown San Francisco. It’s a big, open floor plan feel with a few semi-private offices but there are no ceilings, the walls are very thin so you can hear everything that’s going on in the office, which is good we like that environment. It’s on Folsom between third and fourth, which is a terrific location on a bunch of levels.
Tell me why you like the location:
The things that were important to us when we were looking for office space were really location so that it was convenient for our folks from all over. We’ve got a bunch of people in the east bay, south bay and people in the city. We’re three blocks from BART, Muni and a pretty easy walk from Caltrain so it’s a good commuting location and it’s a good walking distances to places to eat and bars. It’s just very convenient.
Tell me about the executive suite experience. What are the pros to it and what are the drawbacks you’ve found:
It’s like staying in a hotel. It’s great, the space is nice, it’s a great location, we have a lot of flexibility in the lease period which I wanted to have as much optionality in the term of the agreement as we could have so it’s great on all those levels. It’s a little bit like a hotel in terms of a lot the services are packaged with it and you tend to pay a little bit of a margin for those services. But it’s been a good experience.
Moving? What prompted your decision to move?
I think a couple of things. First of all, we felt like we started to outgrow this type of floor plan. We wanted a floor plan that would grow more with us. And then secondly, some of the things we’re missing here are our own private conference rooms, our own private kitchen, and we wanted to get in to that type of stuff.
When you moved into this space, how many employees did you have? What were your plans for growth?
We’ve probably got just about the same number of employees than we had when we moved in and that’s another reason to move is so that we have more space to scale. Here, we could add 4-5 more folks but not much beyond that. So we need to be able move into a place where we have a little more long-term flexibility.
How did you find the space you’re moving to?
Broker. We used a commercial broker. We’ve used the same couple brokers, this will be our third office space with them. One at a previous start-up and then this company (Roost) was in another space before this.
Can you tell me a little about the space you’re moving to and how it’s different from this space?
It’s class A building. It’s actually the McKesson building at One Post. We’re in a sublease there. The building itself sits on top of the BART and Muni stop which is terrific for all our guys. You don’t have to brave the elements if it’s raining and there’s no walk so that a huge selling point. It’s also a great location in terms of restaurants and bars and all that stuff. The space itself, it has a large war room area that we can use to do big conferences, and the rest of it is open space. So it’s just a nice mix of individual and group space.
How long is that sublease?
Two years. I’m a huge fan of having flexibility. I don’t like to lock into a long term as much as I can possibly avoid that because who knows, we might 10x in size if we really get it right and I don’t want to be locked into a contract that I can’t easily affect.
Tell me about professional services, experts you used along the way…
Our CFO has typically led the charge on looking for space, and we’ve used commercial brokers every time. It’s just felt like a more efficient way to go. We’ve looked a little bit on our own. But typically, in the commercial market, I’ve found that the commercial brokers have access to information quicker and have a better landscape than you would if you didn’t use one. And we always put the contracts through out attorney.
Who is organizing the move into your new space?
A little bit of me, a little bit of our CTO, a little bit of our CFO. We’re a start up so we do it all. I’m taking out the trash too.
Were there any lessons learned from your previous move into this space that that you turned to when looking for this next space.
I’d say three things. First of all, I mentioned flexibility before. When we moved into this one, most of the office spaces on the market, really wanted a three, four, five year deal. I just felt like that was a bad move. I felt like I didn’t want to get locked in for that long and I’m glad I didn’t. I’m glad that I made sure that we had flexibility after 18 months or so because it’s really to know what the future’s going to hold. So we made sure to do that again and did not go to anything that was going to be a three-year deal.
I think the other thing that you underestimate is what’s the day-to-day work environment in the office going to be like. So, as much as an open floor plan is great, it’s also loud. And I don’t know that I’d pictured that coming in so I thought a little more about that when we started looking for more space. What was it actually going to be like when we lived in the space.
And then Transportation. Again, I think if you look at the progression of office space that I’ve moved into with companies, it’s gotten more and more convenient every time. It’s hard to overestimate the value of convenience for the people on your team especially if they they’re working long hours.

